Viacom18 B and C bag bundles are more like IPL digital rights than TV: Sources

It has been a big pay day for BCCI as the lucrative media rights of the Indian Premier League have netted the expected billions for BCCI. After determining the fate of all critical packages A (television rights) and B (digital rights) on Monday, broadcasters canceled them for package C, which contains a specific non-exclusive rights deal.

Reliance’s Viacom18 has won the rights to Package C with a winning bid of Rs 3,258 crore. As a result, Viacom, which also won the rights to Package B with a payment of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for the entire digital rights package.

“Viacom18 bags digital rights with its winning bid of Rs 23,758 crore. India has witnessed a digital revolution and the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a huge factor in the growth of the game and the vision of Digital India,” affirmed Chamber Secretary Bahrain Commerce and Industry Jay Shah in a tweet.

This figure is slightly more than what Disney Star paid (Rs 23.575 crore) to retain the TV rights, which was confirmed by BCCI Secretary Jay Shah in his tweet.

The headline for this IPL media rights auction was the emergence of digital as Big Brother, outstripping how much was paid for TV rights. Each IPL match based on these numbers is currently worth just over Rs 115 crore.

Package D, which included rights to the rest of the world, won a bid of Rs 1,058 CR

In the end, it was BCCI that laughed its way into the bank, raising a total of Rs 48,390 crore for packages A, B, C and D.

“I am pleased to announce that STAR INDIA has won the rights to TV India with its bid of Rs 23.575 crore. The show is a direct testament to the regulatory capabilities of BCCI despite two years of the pandemic. Since its inception, IPL has been synonymous with growth and today is a red lettering day for Indian cricket, as The IPL brand has touched a new high with the online auction resulting in a value of INR 48,390 ROK. The IPL is now the second most valuable sports league in the world in terms of value per game!” Shah tweeted.

“Now, it is time for our government associations, and IPL franchises to work hand in hand with the IPL to enhance the fan experience and ensure that our biggest stakeholder – the ‘cricket fan’ is well cared for and enjoys high quality cricket in world-class facilities. The Chamber of Commerce and Industry will use Cricket The proceeds from the IPL to strengthen our local cricket structure starting from the grassroots, to enhance infrastructure and beautify facilities across India and enrich the overall cricket watching experience.”

This is almost three times the amount she received in the previous five-year cycle of media rights where Star paid Rs 16,347.50 in September 2017 to win global rights (TV and digital).

“We have been disciplined bidding with a focus on long-term value. We chose not to go ahead with digital rights due to the price tag required to secure this package. IPL is an important component of our India TV portfolio, providing a fantastic opportunity,” said Rebecca Campbell, Chairman. Walt Disney International Content and Operations: “For us to showcase The Walt Disney Company’s strong global brands and iconic storytelling, as well as Disney Star’s impressive line-up of local original content, to millions of viewers in India” with the current situation.


In 2008, Sony Pictures Network won the 10-year IPL media rights with a bid of Rs 8,200 crore. IPL global digital rights for three years were granted to Novi Digital in 2015 for Rs 302.2 crore.

The tournament has been expanded from eight teams to ten this year with the inclusion of the Gujarat Titans and Lucknow Super Giants from the 2022 season. The Gujarat Titans won the championship in its first season last month.

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