Two Twitter executives fired as Elon Musk approaches control

Twitter has fired two senior executives — both of whom tweeted that they were fired on Thursday — as the social media giant nears being taken over by Tesla CEO Elon Musk.

Kayvon Beykpour, the company’s general manager, and Bruce Falck, Twitter’s chief revenue officer, announced on Thursday that CEO Parag Agrawal had dumped them.

Jay Sullivan, President of Consumer Products, will take over as Beykpour.

Bikpur tweeted on Thursday that “this was not my decision” and that Agrawal “asked me to leave after telling me he wanted to take the team in a different direction”.

Falk also tweeted that he was “kicked out” by Agrawal. This tweet was later deleted.

Agrawal distributed a note to Twitter staff on Thursday announcing the departure.

In the memo, first reported by The New York Times, Agrawal also announced that the company would freeze new hires and that discretionary spending would be withdrawn.

The memo stated that there are currently no plans to lay off employees.

Elon Musk’s pending takeover of Twitter has sent company turmoil as the company shed two senior executives on Thursday.
Ivan Agostini / Invision / AP
Twitter CEO Kayvon Bikbor was relieved of his duties on Thursday.
Twitter CEO Kayvon Bikbor was relieved of his duties on Thursday.
Image Alliance via Getty Image
Bruce Falk, Twitter's general manager of revenue, was also fired Thursday.
Bruce Falk, Twitter’s general manager of revenue, was also fired Thursday.
Twitter /boo

In the memo, Agrawal noted that the changes were made due to Twitter’s failure to meet its revenue and audience growth targets.

Twitter has been in turmoil since the company’s board of directors announced last month that it had accepted Musk’s $44 billion takeover bid.

Musk said he plans to buy up shareholders and take ownership of the company. It also plans to make changes to the content modification policy.

Twitter CEO Parag Agrawal announced the departure in a note to employees.
Twitter CEO Parag Agrawal announced the departure in a note to employees.
AP

Twitter has taken steps in recent weeks to boost low morale at the company as employees fear Musk will take over.

Last week, Sullivan held a staff meeting and urged them to stay motivated despite the specter of significant changes on the horizon.

“Why would you show up and create things for an app that’s about to be in the hands of a new owner…Who said he’s planning to make serious changes?” Bloomberg reported a summary of employee sentiment.

“Why do you keep earning stock options in a company that’s about to go private?”

Musk has vowed to amend the company’s content modification policies that ban controversial figures, many of them from the political right. Twitter fears employees will resign en masse before Musk’s acquisition, according to a regulatory filing filed this week.

“Sullivan told employees that they have a responsibility to each other, and to a product used by hundreds of millions of people, which hosts the world’s most urgent and important public conversations,” Bloomberg reported.

“They are all in this together,” he added, according to the people, who asked not to be named as they shared internal discussions.

Leave a Comment