More than 10 months after college athletes were first allowed to begin capitalizing on their name, image and likeness, the NCAA plans to begin cracking down on recruiting violations related to the NIL.
New guidance released by the NCAA on Monday specifies that boosters cannot make NIL deals with recruits or hold talks with recruits about NIL to entice them to attend a particular school. The guidance also specifies that zero-dealing deals for current athletes may not be dependent on athletic performance or achievement or on an athlete who enrolls or continues to attend a particular school.
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The new directive is effective immediately. According to an NCAA press release on Monday, the NCAA will consider retroactive action against violations that have already occurred over the past 10 months, despite the Division I Board directing NCAA enforcement officers to “pursue those actions that are clearly contrary to policy.” published temporary, including the most serious violations of the rules of recruitment or payment for the performance of athletics.”
“The Division I Board of Directors today took an important first step to address some of the challenges and inappropriate behavior that exists in the name, image and likeness environment that may violate our well-established enlistment rules,” Georgia President Jerry Moorehead, Chairman of the Board, said in a statement. While the NCAA may pursue the most egregious violations that were clearly inconsistent with the temporary policy approved last summer, our focus is on the future. The new guidance sets out a common set of expectations for Division I organizations moving forward, and the Board expects all Division I organizations to follow our staffing rules and operate within these reasonable expectations.”
In Monday’s release, “only the most serious measures that clearly violate the previously published temporary policy will have eligibility implications” for current and prospective athletes, as “the focus of NIL’s guidance is on reinforcements in the recruitment process.”
The new directive will apply to the two NIL groups launched to support Ohio athletes, the Cohesion Foundation and the Cohesion Foundation, although Ohio State has already instructed both of those groups not to make deals with recruits.
Brian Schuttenstein, co-founder of the foundation, said: eleven warriors On Monday, he believed the new guidelines would benefit Ohio State.
“I think for us, it’s a really positive thing, because we were really following all the guidelines,” Schuttenstein said. “So we’ll now be able to compete more with schools in the south that haven’t. So I’m excited about that. And we’ll continue to focus now only on current student-athletes, as we’ve been doing.”
While the foundation had some conversations with recruits ahead of Monday’s release of guidelines, Schuttenstein said the foundation has never made any deals with recruits and that it will not communicate with recruits now that the new guidelines have been passed.
“We’re going to stop completely just because we want to continue to make sure there are no misunderstandings or anything else,” Schuttenstein said. “I think when recruiters see the deals we do with existing players and how much money they make from all the businesses all over central Ohio, and we have a really good business community here, I think it helps us entice them to come here.”
Gary Marcinek, founder of the Cohesion Foundation, told Eleven Warriors that he doesn’t think the NCAA’s guidelines “will ever change our behavior,” because Cohesion also hasn’t offered any deals to recruits.
Marcinek is not convinced that the new guidelines will prevent other groups from making deals with recruits, because he believes they remain too vague about what groups are and what they are not allowed to do.
“I think rule-followers want to know the rules. And even for rule-followers when they’re gray, it’s stressful because you don’t really know where the line is,” Marcinek said. enforceability or a lot of consequences. I think it has to be something really glaring. And then you have to rely on the parties to cooperate.”
The strictness of enforcement of the new NCAA guidelines remains in question, with Ohio State Athletic Director Jane Smith — one of the chairs of the NIL working group that compiled the new guidelines — conceding that the NCAA will likely face lawsuits once it begins implementing the new guidelines due to differing NIL laws. In different states across the country.
However, the NCAA has decided that the risks of lawsuits are now worth it as it looks to put an end to the rampant rise of NIL deals being used as recruiting athletes to attend certain schools.