LIV Golf mocks itself in front of the major tournament organizations it needs to survive

In Jonathan Swift’s 1729 essay, “A Humble Proposition,” he suggests that – to solve the economic women of the time – the poorest people in Ireland should simply sell their children to the rich as food. The LIV Golf parody so far makes Swift’s satire seem perfectly plausible.

LIV Golf launched Monday with more player announcements (Phil Mickelson) and continued on Tuesday as Dustin Johnson resigned From the PGA Tour, Talor Gooch He claimed he wasn’t smart enough To understand sports laundry, the A public circus broke out On LIV Golf’s biggest stage yet.

And we didn’t even get to the Mickelson part.

The logos and team names have been dropped for the 48-player golf league, and both look as if they were conceived at an art competition for the league’s participants. Majesticks, 4Aces, Fireballs, and Iron Heads are just a few of the 12 club names, and you can see the team logos below. All the money and most of the time in the world that’s what we get.

Unfortunately for LIV Golf, it’s a symbol of how the past six months have played.

Despite all this, the PGA Tour is still vulnerable. The players have hinted that they intend to play the major tournaments, and if Johnson and Mickelson prove in the coming months that they can compete for history while also By moving the comma on their annual compensation, more stars will clear the moral obstacle they have put in their mind (however low) and make the leap.

Despite this, LIV Golf has problems as well. The first is that demographics are more of a soft brewery league than a Cape Cod summer league. Johnson, 38, is one of her companies smaller stars. And while it certainly has aspirations to attract some of the best amateurs in the world (as it already did with 2021 American Amateur Award winner James Piot), the question remains whether she can develop her local superstars to take on the PGA Tour as the best league in the world.

The folks running LIV GOlf probably aren’t interested in taking on the PGA Tour, but that certainly seems to be the course to be taken. And even if I get a top-five amateur each year, can golfers become stars while shooting 64s into the void in unwatched events, or do they need historical context for a set of PGA Tour events (Riviera, Muirfield Village and TPC) Sawgrass) or the major slams to become stars Justin Thomas, Colin Morikawa and Jordan Spieth?

This is a complicated question with no right answer, but it leads to LIV Golf’s biggest single problem: it mocks itself at having organizations that might control its future.

On the same island where, on Tuesday, LIV Golf rolled out teams with comically named teams led by people no one had seen before, 50 days from now a golfer will win a 150-year-old pitcher while shooting on a course where people have been hitting things with sticks since before. US presence.

Rick Gehmann, Kyle Porter, Jonathan Coachman and Mark Immelman have responded to the USA Golf Association’s decision to allow LIV golfers to compete in the 2022 US Open. Tune in and listen to The First Cut on Apple Podcasts and Spotify.

These ridiculous teams will play for $25 million later this week while showering the Saudi crown prince’s future tourism plans, and six weeks later, a town mired in one of the great events of the major golf tournament will only be thought of in history.

How are each of these entities classified as pro golf? Has non-major golf ever felt this remote from the four most important events?

If the majors make stars — and stars are what any league outside of the majors depends on — the obvious logic is that the majors control the future of the professional golf season, so to speak.

How is it? Through what’s called the official golf world rankings, whose founding members include the PGA Tour, R&A, USGA, PGA of America, European Tour, International Federation of PGA Tours, and Augusta National Golf Club.

LIV Golf has applied for OWGR Points, through which players can maintain their status as the world’s top 50 or top 20 golfer so that they can continue to play in the major tournaments. Asked about the idea recently, Atul Khulsa, Operations Director at LIV Golf, said LIV was “now in the process of implementing our application”. whatever its meaning.

He was also offered a huge warning.

“But the [OWGR] The board is made up of the same individuals who threatened the players, right? It’s interesting, isn’t it, how is everything controlled by the same individuals if you want to play golf in this world? We’ll see how it goes.”

If the folks running the OWGR don’t recognize LIV Golf as a legitimate round – brutal, ‘if’ sport at this point – then LIV Golf will be backed by DJ and Lefty in the short term but will have a hard time sustaining itself in the long term once those players are out. From playing the majors and finally retiring. That’s unless her business model is just picking players who have already made a name for themselves and are reaching the end of their careers. (Which might be very good!).

Ironically, despite presenting itself as a sideshow to the world – both behind the scenes and, amazingly, in public – only the major tournaments have allowed LIV Golf to stop it from entering the golf scene. Majors seem more important today than they were 3-6 months ago. Being a fraction of the “regular golf season,” the majors have never felt more massive. And with consolidated power comes the tremendous impact that these organizations can exert on entities like LIV.

The USGA announced Tuesday that any golfer who has already qualified for the 2022 US Open will be allowed to play at The Country Club next week because it would be unfair for competitors to change their set criteria. However, the USGA made it clear that its decision “should not be construed as the USGA’s support of an alternative regulatory entity, nor does it support any individual actions or comments of players.”

The PGA Tour is not impermeable. An organization can come up with a better business model for the modern era and suggest what the tour has built over the past 50 years. Nobody denies it.

However, after the pleasant recent comments made by LIV Golf CEO Greg Norman – if not – very sad about Jamal Khashoggi, and Saturday Night Live’s sense of everything LIV has done so far, it is clearly not the case. who – which Leagues. If major organizations had to choose (and seem to do so already), LIV Golf has made the choice surprisingly simple.

Swift’s “Modest Suggestion” is positioned as a satirical work of historical relevance that “has come to symbolize any proposal to solve a problem with an effective but outrageous remedy”.

LIV Golf won’t be introduced for another 290 years after Swift wrote his article, but I’m not sure if it’s described more accurately or insightfully.

Leave a Comment