Jordan Peele’s Leading Box Office Charts for ‘Nope’

Audiences responded with a resounding “yes” to Jordan Peele’s sci-fi movie “No,” which topped the box office with its $44 million debut.

Those ticket sales were just below expectations of $50 million and slipped between the results of Peele’s first two films, 2017’s “Get Out” (which opened with $33 million) and 2019’s “Us” (which opened with $71 million). ‘No’ may not have cemented a new box office record for Peele, but it illustrates the director’s popularity in films and marks a strong start for an original R-rated horror film. In fact, it marks the highest opening-weekend tally for an original film since its release. We are more than three years ago. Yes, that includes Quentin Tarantino’s star-studded movie “Once Upon a Time in Hollywood,” which launched with $41 million in July 2019.

“The opening isn’t as big as ‘we,’ but it’s still very impressive,” says David A. Gross, who runs film consultancy Franchise Entertainment Research. “The weekend number is well above average for this genre.”

Notably, Peele’s sophomore movie “Us,” a scary tale about doppelgängers men, enjoyed an especially huge opening weekend as it followed the smashing success of the Academy Award-winning movie “Get Out.” After his directorial debut captured the zeitgeist by delivering horror while encouraging audiences to think, fans of the director were more than a little excited to witness Bill’s upcoming mind-boggling nightmare. Although Peele still has great goodwill with audiences, box office expectations for “Nope,” another disturbing social thriller, should have been relatively more grounded.

“No” has a cost of $68 million, which is much more than “Get Out” (on a meager $4.5 million budget) and “Us” (with a budget of $20 million). So the film will require a little more cash than Peele’s previous films to take in, and word of mouth will be key. “Get Out” and “Us” were huge hits in theaters, each raising $255 million at the global box office. “No” does not open at the international box office until mid-August.

“Nope” brings Peele and “Get Out” star Daniel Kaluuya — and Keke Palmer and Steven Yeun add to the mix — in the story of siblings who live on a gun in California and attempt to uncover video evidence of a UFO. Critics were fond of “No” which has an 82% rating on Rotten Tomatoes. The audience gave the film a grade of “B”, the same CinemaScore as “Us”.

Universal’s head of local distribution, Jim Orr, notes that “no” is appealing to all demographics. According to surveys, 35% of ticket buyers were Caucasian, 20% Hispanic, 33% African American and 8% Asian. He says this is a good sign in terms of her theatrical trajectory.

“We are pleased with the results this weekend,” Orr says. “Jordan Peele is a fantastic talent. His films are layered, thought provoking, and ridiculously entertaining.”

Since No was the only new movie to open this weekend, many of the pending titles were rounded off the North American box office charts.

Disney’s Thor: Love and Thunder slipped to second place after two weeks in first place. 1 spot. Marvel Adventure added $22.1 million (a 53% decrease) from 4,370 locations, bringing the film’s domestic credit to $276.2 million. Globally, the fourth “Thor” movie has grossed $598 million and will soon cross the $600 million mark. It has already outperformed at least one of its predecessors, 2011’s “Thor” ($449 million worldwide), and should pass 2013’s Thor: The Dark World ($644 million worldwide). However, she still has ways to match (or beat) the 2017 enchanting film Thor: Ragnarok ($853 million).

Another international movie, Minions: The Rise of Gru, took third place with $17.7 million from 3,816 places. After four weeks on the big screen, the animated family film grossed $297.8 million in North America and $640.2 million worldwide.

Sony’s literary adaptation of “Where the Crawdads Sing” came first. 4 for $10.33 million from 3,650 sites. With its better-than-expected debut last weekend, the mystery drama has raised $38.3 million so far.

“Where the Crawdads Sing” beat “Top Gun: Maverick” with its hair. Paramount’s blockbuster sequel grossed $10 million from 3,160 theaters in its ninth weekend of release, taking its domestic credit to $635 million. Maverick recently surpassed The Avengers ($623.3 million) to become the ninth highest-grossing movie in domestic box office history. With the sequel “Top Gun” making less than $10 million in one weekend, industry experts believe the movie has enough juice to land at #1 soon. Slots 7 and 8 belonging to “Titanic” for $659 million and “Jurassic World” for $653 million.

At the independent box office, Marcel the Shell With Shoes On at A24 continues to expand at a slow pace. The movie, about a one-inch-long flexible seashell (voted by Jenny Slate), raised $846,950 from 590 venues, the largest theatrical hit to date. To date, “Marcel” has earned $2.8 million.

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