Elon Musk – the world’s richest man and new owner of Twitter – expects Twitter to generate nearly $10 billion in revenue from subscriptions by 2028, a forecast doubling $5 billion from the platform’s total revenue last year, according to a report from New York times.
On the pitch he sees timesMusk gave investors a taste of what to expect under its ownership. This is said to include increasing the number of Twitter Blue subscribers to 69 million by 2025 and more than doubling that number to 159 million by 2028. Launched last year, Twitter Blue is the service’s $2.99 per month subscription that gives users access to “un-tweet” Button and customize the app, ad-free articles and other exclusive features. Musk expects massive growth in total Twitter users as well, growing from 217 million users reported last year to 600 million Twitter users in 2025, and eventually 931 million in 2028.
The planned presentation also outlines plans for an unnamed subscription service outside Blue, called “X,” which Musk expects to attract nine million subscribers in 2023 and 104 million by 2028. Earlier this week, Musk hinted at charging governments and companies with fees. “Slight cost” to use Twitter. Whatever the “X” subscription, combined revenue from it and Blue should reach $10 billion by 2028, making up a large portion of the $26.4 billion in total revenue, Musk believes the service will arrive in the same year.
according to timesTwitter is supposed to make up the rest of its total projected revenue through ads, which Musk expects Twitter to generate about $12 billion through 2028. Twitter has relied on ads as its primary source of revenue in the past, but Musk, who said in a now-deleted tweet that Twitter must remove ads for paid subscribers, and wants ads to make up only 45 percent of Twitter’s total revenue.
Musk’s presentation is said to include plans to make $15 million from some sort of payments business as well, which he expects to grow to $1.3 billion by 2028. Twitter currently allows users to mentor creators, buy Super Follows, as well as interact with limited shopping features that Connects users to seller sites to make purchases. With Musk being a co-founder of PayPal, he may see room for expansion.
It really can’t be stressed enough that Twitter doesn’t actually have any licensing data; Copyright tweets belong to users. Elon will have to drastically change the terms of service to resell the tweets, there are huge revenue sharing and fair use issues to deal with https://t.co/shZiPUfkGH pic.twitter.com/2KPZeYkva3
– Nilay Patel (reckless) May 6 2022
times He notes that Musk also expects Twitter to earn an unspecified portion of revenue through data licensing, a business that involves selling millions of daily tweets on its platform to companies and developers that analyze data for market insights or consumer trends. Last year, Twitter earned $572 million (PDF) in data licensing and “other revenue,” but it’s not clear how or if Musk plans to expand that business. If Twitter is to resell individual tweets, our Editor-in-Chief Nilay Patel pointing to That Elon “would have to fundamentally change Twitter’s terms of service,” not to mention contend with “substantial revenue sharing and fair use issues,” since tweets are copyrighted by the users who posted them.
Building Twitter’s services will take some work, a potential factor behind Musk’s plans to hire an additional 3,600 employees. times He notes that Musk aims to have 11,072 employees by 2025, although the presentation platform shows Twitter staff increasing in 2022 and then declining in 2023 before an upward trend again.